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My Advisory Approach
I work as a cross-border real estate advisor — not just as a broker. Before discussing what to buy, I help clients understand when, where, and why — whether that's a home in Italy or an investment in California. I then personally guide them through property analysis, negotiation, due diligence coordination, and closing. One advisor. Personal accountability. When you work with me, you work directly with me—not with junior agents, assistants, or rotating staff. I remain your primary point of contact while coordinating the qualified professionals required for the transaction. No handoffs. No dilution of responsibility. This approach is formalized through The LORE Way Model |
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"Unbelievable experience! Piero Lorenzo is articulate, knowledgeable, honest and above all kind! I never felt pressure to purchase a higher priced property. He advised me on properties I was interested in (pros and cons). once I found "The One" and came time for the closing I was in the very capable hands of his brother. The entire process was easy and a wonderful experience I will not soon forget... Read More
Patti Harrill 05/18/2026 (California) Read More Client Testimonials |
"Piero was an amazing partner, start to finish. I don't think I could have realized the dream of having an Italian apartment to call home without him. He went out of his way to make sure I understood both the big picture and the detailed nuances, then he made sure everything fell into place. His services are well worth the investment for peace of mind and success in a complex process. Highly recommended."
Noel Fiser 03/03/2026 (Washington) |
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PL-ERI™ 2026: A Structured Approach to Italian Real Estate Markets
PL-ERI™ 2026 is live A framework for evaluating Italian real estate markets through economic fundamentals, market dynamics, operational factors, and professional judgment. PL-ERI™ was developed to provide a more structured way to compare Italian regions and assess real estate opportunities beyond individual listings, headline prices, and general impressions. 👉 How PL-ERI™ works |
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The Economics of Owning a Home in Italy — A Four-Part Florence Case Study
Follow one Florence apartment through acquisition, vacation-rental income, personal use, and eventual resale. Discover how financial performance and lifestyle value combine to determine the complete economic return of owning a home in Italy. |
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How an American Couple Found the Right Home on Lake Como - Case Study
After touring 7 properties on Lake Como, Dan and Debbie returned to the US with a clear idea of what they wanted. When the right home appeared, they purchased it remotely with a video walkthrough, an inspection contingency, and a power of Attorney. Years later, they still enjoy the home. |
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- Buying a Home in Italy to Reconnect With Your Family Roots
For many Italian Americans, buying a home in Italy is more than a real estate decision. It is a return to the [Read More] |
- Buying a Home in Italy “Unseen”
Buying remotely does not mean buying blindly. Learn how detailed walkthroughs, document review, qualified professionals, and a clear go/no-go recommendation make. [Read More] |
- From Ellis Island to Italy
The story of Francesco Lorenzo, his arrival in America in 1913, and the personal journey that shaped Piero’s work between Italy and the United States [Read More] |
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